About Dave - The Fit Coach
With over 30 years of experience in fitness and rehabilitation, I have coached thousands of clients and members across goals including fat loss, strength training, and recovery from long-term pain, injury, and post-surgical rehabilitation.
In addition to personal training, I have worked as a tutor and assessor for leading fitness education providers – developing accredited workshops and speaking at industry conferences.
And, having attended over 65 courses throughout my career, I have built a system that combines decades of hands-on experience with the very best evidence-based practice.
Achieving lasting fitness results is multifaceted. There is no single solution, no shortcut, and no industry secret.
It requires continuous review, regular check-ins, and honest consideration of the habits that shape your mindset, sleep, nutrition, lifestyle, and training.
My job is to simplify that journey and make it genuinely Excuseless.
Rated One of Hampshire’s Best Personal Trainers
Recognised through Google Reviews and member feedback at The Gym Group.
[Read what my clients say →]
MY SECRET WEAPONS
Movement Activations Drills
The M.A.D. Difference.
My approach that underpins everything I do was born from a single one-on-one training session.
While working with an elderly gentleman suffering from a bone-growth disorder, chronic pain, sleep deprivation, and severe movement dysfunction, I unknowingly began a journey that led to the development of M.A.D. – Movement Activation Drills.
M.A.D. is my personal framework designed to jump-start your mobility and flexibility – reducing pain rapidly, often within a single session.
Long gone are the days of waiting weeks for some subtle improvement. Why wait to move better, feel stronger, and hurt less?
M.A.D often results in immediate changes in mobility, flexibility and in many cases pain relief. No gimmicks – just continuous refinement over 30 years of real-world coaching.
Checkout the video – and other M.A.D exercises in the video or link here.
M – Movement
Targeted movement sequences that restore your range of motion, reduce joint stiffness, and wake up your body.
A – Activation
Focused therapeutic techniques that “wake-up” muscles and reinforce the connections between your brain and body – switching off (or managing) pain and improving how you move.
D – Drills
Super quick, repeatable habits you can develop you often feel working in minutes. Most clients notice a tangible difference in mobility, strength, or pain levels within their very first session.
An EXCUSELESS Mindset
Most people don’t fail at fitness because of a bad programme.
They fail because of the stories they tell themselves – “I’m too unfit,” “I’ll start Monday,” “It’s too late for me.”
The Excuseless Mindset is the foundation of everything I do at The Fit Coach. But it’s not some motivational slogan. It is a practical framework to help reveal and manage the excuses we use which hinder our progress.
It is not about being perfect. It is about showing up – even when it is hard – and building consistency in the habits you need to achieve your goals.
The good news – we start where you are, tailored to your ability. And then build with every session.
Just consistent, progressive steps that restore your confidence and reclaim your strength.